The Opportunity
With 150 million registered users globally, Neopets is one of the defining games of early internet culture. In the US and Canada, an estimated 1 in 2 Zillennials grew up playing it. That's tens of millions of adults who already have a deep emotional connection to this brand. We're just getting started rebuilding it.
Revenue has tripled since the revival. Our recent Gong Cha collab put us into 400 stores across the US and Canada, with merchandise landing in Walmart, Target, Hot Topic, and more. The ambition from here: rebuild Neopets into one of the top virtual pet brands in the world. On the game side, we're doubling down on LiveOps — and we need someone to own the player journey end to end.
 
Role Overview
We are hiring a Junior Animator to join our marketing and branding team. This is a designated Fresh Graduate position supported by the "Digital Entertainment Industry" Graduate Support Scheme.
In this role, you will focus on producing compelling animation content used for brand storytelling and promoting active game updates across global marketing channels.

Key Responsibilities
1. Animation Production
• Create 2D/motion graphic animations for digital marketing campaigns, social media, and promotional game content.
• Storyboard and asset-prep creative concepts into smooth, eye-catching animated sequences.
• Maintain visual consistency with the established Neopets art style and brand guidelines.
2. Branding & Promotion
• Collaborate with marketing and game producers to design promotional video assets for new features, live events, and product launches.
• Adapt animated content for various platform formats (e.g., YouTube, TikTok, Instagram, and web).

Growth Experimentation
•Design and run A/B tests on offers, pricing, segmentation, messaging, and timing. Build hypotheses about why players convert (or don't) and validate with data.
•Watch the balance between currency sinks and sources to keep the in-game economy healthy.
Insights & Reporting
•Build dashboards on retention, conversion, LTV, and event performance. Make them readable for non-analysts. Partner with engineering on tracking requirements.
•Experiment with agentic AI tools to automate data workflows and surface trends faster.
 
What Your First Year Looks Like
•Q1 — Onboarding. Master the game and the player data model. Map the current journey end to end. Ship your first retention dashboards.
•Q2 — Events. Run point on a LiveOps event from planning through post-event read. Translate the numbers into product feedback.
•Q3 — Experimentation. Design A/B tests on offers, messaging, and segments. Forecast retention and revenue uplifts before launches. Own at least one journey stage end to end.
•Q4 — Strategy & AI. Use agentic AI to speed up workflows. Work directly with senior stakeholders to turn insights into strategic decisions.

Qualifications & Requirements
Minimum Qualifications
• Scheme Eligibility: Must be a recent graduate eligible for the Digital Entertainment Industry Graduate Support Scheme.
• Education: Diploma or Degree in Animation, Multimedia Design, Creative Media, Graphic Design, or a related field.
• Software Skills: Foundational proficiency in industry-standard animation tools (such as Adobe After Effects, Premiere Pro, Animate, or Spine 2D).
• Portfolio: A showreel or portfolio demonstrating an understanding of animation principles, timing, pacing, and visual storytelling.
• Passion: A genuine interest in gaming, character animation, and digital entertainment.
• Basic understanding of illustration tools like Adobe Photoshop and Illustrator.
Preferred Qualifications
• Experience in or openness to learning how AI creative tools can assist in asset preparation and workflow optimization.
 
What We Offer
•Real ownership of the player journey from Day 1. Few graduate roles give that kind of latitude.
•A structured program with quarterly milestones, mentorship from senior analysts and producers, and direct exposure to senior stakeholders.
•A truly global team. An open, fast culture where good ideas don't get stuck in committees.
•Medical and dental insurance, MPF contributions.
•Hybrid working: 2–3 days a week in our Wan Chai office (next to the MTR). Flexible hours.
 
How to Apply
Send a CV and a short note to Anita at anita@neopets.com. Tell us about a growth or retention problem you've thought about, what you'd want to dig into at Neopets first, and your favourite Neopet if you have one.
Process: 2–3 conversations. First with the LiveOps team lead, then the wider analytics and marketing team. We're happy to arrange a peer interview so you can get a feel for the team before committing.