The Opportunity
With 150 million registered users globally, Neopets is one of the defining games of early internet culture. In the US and Canada, an estimated 1 in 2 Zillennials grew up playing it. That's tens of millions of adults who already have a deep emotional connection to this brand. We're just getting started rebuilding it.
Revenue has tripled since the revival. Our recent Gong Cha collab put us into 400 stores across the US and Canada, with merchandise landing in Walmart, Target, Hot Topic, and more. The ambition from here: rebuild Neopets into one of the top virtual pet brands in the world. On the game side, we're doubling down on LiveOps — and we need someone to own the player journey end to end.
 
The Role
You'd own the Neopian player journey: how people come back, what makes them stay, what makes them spend, and what makes them tell their friends. You'd sit at the intersection of LiveOps, growth marketing, and player insights — running events, designing CRM journeys, testing offers, and tracking the retention and conversion metrics that tell us what's actually working.
This is an entry-level role designed for growth. You'd start by supporting analysis and event execution, then move quickly into owning specific stages of the journey — onboarding flows, retention campaigns, reactivation pushes, whatever needs the most attention.
You'd be mentored by our LiveOps team lead, with rotations across Producers and senior analytics. We're a gaming company, not a corporate consumer brand. The culture is fun, open, and direct. About half the team is based in the US and Canada, with the rest scattered across time zones around the world.
Player Journey & Retention
•Own how players experience Neopets across the full lifecycle: onboarding, activation, daily habit formation, retention, reactivation, and win-back.
•Identify drop-off points across the journey and design interventions — push, email, in-game messaging, event hooks — to keep players engaged.
•Track D1, D7, and D30 retention. Run experiments to move them up.
LiveOps Events & Campaigns
•Help plan and execute live events that drive engagement and revenue: holidays, themed quests, limited-time drops, season passes.
•Coordinate with Producers and Marketing on event timing, communications, and post-event reads. Translate raw performance into improvements for the next one.
Growth Experimentation
•Design and run A/B tests on offers, pricing, segmentation, messaging, and timing. Build hypotheses about why players convert (or don't) and validate with data.
•Watch the balance between currency sinks and sources to keep the in-game economy healthy.
Insights & Reporting
•Build dashboards on retention, conversion, LTV, and event performance. Make them readable for non-analysts. Partner with engineering on tracking requirements.
•Experiment with agentic AI tools to automate data workflows and surface trends faster.
 
What Your First Year Looks Like
•Q1 — Onboarding. Master the game and the player data model. Map the current journey end to end. Ship your first retention dashboards.
•Q2 — Events. Run point on a LiveOps event from planning through post-event read. Translate the numbers into product feedback.
•Q3 — Experimentation. Design A/B tests on offers, messaging, and segments. Forecast retention and revenue uplifts before launches. Own at least one journey stage end to end.
•Q4 — Strategy & AI. Use agentic AI to speed up workflows. Work directly with senior stakeholders to turn insights into strategic decisions.

Who You Are
•A recent graduate within three years. Bachelor's in Data Science, Marketing, Business Analytics, Economics, Statistics, or related.
•Foundation in SQL, or a clear commitment to picking it up fast. You've used data visualisation tools (Tableau, PowerBI, Looker, or similar) in projects or internships.
•You think in funnels and journeys. Show you a retention curve and you can ask the right questions about where people drop off and why.
•You're curious about player behaviour and what motivates people to come back. You've probably already noticed how your favourite app or game tries to pull you in.
•Clear communicator. You can present analysis to non-data people without burying them in caveats.
•Bonus, not required: hands-on with agentic AI or LLM workflows. Coursework or curiosity in game economy design, behavioural economics, or growth marketing. A genuine love for long-running games, virtual economies, or community-driven worlds.
 
What We Offer
•Real ownership of the player journey from Day 1. Few graduate roles give that kind of latitude.
•A structured program with quarterly milestones, mentorship from senior analysts and producers, and direct exposure to senior stakeholders.
•A truly global team. An open, fast culture where good ideas don't get stuck in committees.
•Medical and dental insurance, MPF contributions.
•Hybrid working: 2–3 days a week in our Wan Chai office (next to the MTR). Flexible hours.
 
How to Apply
Send a CV and a short note to Anita at anita@neopets.com. Tell us about a growth or retention problem you've thought about, what you'd want to dig into at Neopets first, and your favourite Neopet if you have one.
Process: 2–3 conversations. First with the LiveOps team lead, then the wider analytics and marketing team. We're happy to arrange a peer interview so you can get a feel for the team before committing.